A fresh look at IS Media – It’s all about ME!
Saturday, October 23, 2010
A fresh look at IS Media – It’s all about ME!
IS Media launch their new visual identity and marketing communications platform this week, It’s all about ME! The company appointed T2M sales and marketing agency to reposition the company to better reflect their core offer and create a marketing communications platform that would resonate with their ever growing client base.
John Davies from T2M comments ‘ We were delighted to be appointed by IS Media to create a strategic sales and marketing framework which effectively positions this dynamic company. Our core focus has been to understand the needs of the market both now and in the future and identify how IS Media effectively service their clients’. IS Media have a unique offering, their progressive nature means that their clients’ benefit from not only their core event production expertise but also their understanding of the role that the internet plays in the future of event management, it’s something that clients’ should be embracing now.
Pamela Barbato from T2M comments, ‘following a comprehensive strategic process, we identified that IS Media’ s attributes revolve around three core pillars, their adoption of advanced technology, commercial know-how and unwavering commitment to service, all of which result in providing memorable events, something that we felt was best articulated by their clients via the ‘It’s all about ME! - memorable events proposition’. The proposition connects on multiple levels with its audience, it demonstrates that IS Media appreciate that there are no second chances in event delivery, that the wow factor is an imperative, even in today’s financially challenged times and finally that IS Media go the extra mile to make their clients events memorable. “
IS Media have implemented their new visual identity across their website, corporate communications, CRM activity, social media and affiliate marketing activity.
Neale Pritchard director comments “the process we’ve gone through has created a sustainable platform by which to develop our new business strategy and take the company forward next year. The industry has had to deal with the recession like all other industries but IS Media have adapted to ensure that not only are we able to continue to deliver great value for money, we are also developing new products like web streaming and conference captcha, a product that allows us to digitally capture presenter video/audio next to presentation slides in sync as one video piece for use on web sites. Think of the revenue opportunities for this, through sponsorship on the page, and pay per view, as an on demand product chapter by chapter on the web site. All in all we are set up to take advantage as the industry gets back on its feet with a broader offering than we have had previously”
IS Media have over 25 years experience delivering Awards, Conferences and Events within the corporate market, their services include planning, creative and event production.
For more information about conference captcha please contact: Neale Pritchard on 01179 633 966